Ascend 2025 – October 14–15 | 8:00 AM – 5:00 PM

Ascend remains the Alberta Hotel & Lodging Association’s flagship conference, the can’t-miss event of the year for hotel leaders ready to discover what’s next in hospitality. This unique in-person experience brings together hotel owners, executives, and investors to hear from industry experts and gain an inside edge on hotels, tourism, and travel tech.

Get ready to connect, innovate, and elevate at Ascend!

This is where the future of hospitality takes shape. From tourism trends to travel technology, Ascend offers expert insights, bold ideas, and game-changing conversations you won’t find anywhere else. It’s the perfect platform to showcase solutions, build relationships, and tap into a powerful network of hospitality decision-makers.

Whether you’re leading the industry or fueling it, Ascend is where opportunity meets momentum.

Register today